“Gays Against Guns … has launched its first major advertising campaign—an effort that will combine with protests around New York City against National Rifle Association-endorsed legislation in Washington that would mandate “reciprocity” in concealed weapon permits nationwide … The print, virtual and video campaigns consist of a series of 20 visually-oriented ads portraying a GAG activist and a veiled figure representing a gun violence victim. The activists in the ads hold placards declaring “Not In My______”—a message GAG hopes those concerned will customize during the 10 protests scheduled across the five boroughs …”
Here’s their ad:
This campaign is doomed to failure for one simple reason: GAG is running it in an area represented by officials who are already opposed to the bill. They are not changing any votes.
“… In September, the group—along with Public Advocate Letitia James and the National Action Network’s Kirsten John Foy—rallied against Smith & Wesson, a member of the NRA’s Golden Ring of Freedom. The Second Amendment organization bestows that honor on companies that have given it at least $1 million …”
This accomplished nothing.
“… The group also recently sponsored and participated in a solidarity rally in front of the Stonewall National Monument against President Donald Trump’s executive orders impacting Muslims, undocumented immigrants and his selection of anti-LGBT nominees …”
This has absolutely nothing to do with guns.